Gaming Vixen

Sega MadWorld Limbs Promotion

Sega is my hero for today. As a promotion for their new game MadWorld for the Wii, they left lifelike models of dismembered limbs all over the streets of London. The severed arms were holding a MadWorld game box.

MadWorld is the first real foray into adult games for the Wii and features cartoon-style violence in black and white with splashes of crimson blood.

Apparently Sega had a team of specialists monitoring people’s reactions to the severed MadWorld limbs, but have received no complaints.